- 28 Apr, 2014
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Paybefore is a B2B publishing company focused on the prepaid, mobile and emerging payments industry. PayBefore rewards innovative companies active in the payments industry.
“Paybefore Awards Europe shine a spotlight on the innovators using payments to solve complex problems for a variety of constituents,” said Loraine DeBonis, Paybefore editor-in-chief and chair of the judging panel. “Our winners are pushing the boundaries of what is possible in payments.”
The Bridgestone Prepaid Card won the award in the category “Top Motivator”, a category designed for card program that stimulate sales, and that’s exactly what the Bridgestone Prepaid Card did as it was used as a cash back card.
Cashback using a prepaid MasterCard® card
Bridgestone, a Japanese tire manufacturer, distributes over 25 million tires a year in Europe, and has seven production plant in the European region. To keep customers loyal in times of crisis, Bridgestone had to come up with a turnkey solution that kept clients satisfied over time.
CardWise, together with Bridgestone and The Bancorp, launched the Bridgestone Prepaid MasterCard. When a Bridgestone customer buys new tires he receives a cashback, but not in a traditional way. The customer can register for a physical prepaid MasterCard card that will be loaded with a percentage of his purchase amount. The card is accepted at millions of locations worldwide wherever the MasterCard Acceptance Mark is displayed
Last year CardWise, Bridgestone and The Bancorp launched this program in seven European countries, and this year another four countries are being added to that list.
The consumer actually receives money, so they know the cash value of the reward. This makes the value perception much easier and relevant for customers.
Another benefit for the brands giving out these cards is the positive feeling the consumer gets every time he or she uses this branded prepaid MasterCard card. Customers are being reminded of the fact that they actually “received” money.
Innovative Card Platform
Bridgestone chose Cardwise because of the extensive card platform CardWise has built on top of The Bancorp’s API’s. This year CardWise completely rebuilt its platform to serve clients even better and to guarantee a fast deployment when new programs need to be launched.× MasterCard and the MasterCard Brand Mark are registered trademark of MasterCard International Incorporated. The Bridgestone Prepaid MasterCard is issued by Transact Payments Limited pursuant to licence by MasterCard International Incorporated. Transact Payments Limited is authorised and regulated by the Financial Services Commission, Gibraltar. Transact Payments Limited is a wholly owned subsidiary of The Bancorp Inc.